Post Production Enhancement

Video has a realistic look. Film has a storytelling look. Even the general public, who might not appreciate the differences of film and video, have a harder time engaging a narrative project shot with video.

The best way to make your movie look like it was shot on film is to shoot on film. Unfortunately that’s not always feasible. Shooting film is on average 10 times more expensive than using video. However Inventive Design has a solution, by using industry leading post production software, we can mimic nearly all of the positive aspects of film without the hassle and expense.

Let's start with looking at some of the qualities that have made film the medium of the century:

1) Motion qualities:
Natively, film does stuff that only now computers can be programmed to replicate. Adjusting the motion of your project may be the single-most important item you can do in achieving an effective narrative piece on video.

2) Aspect ratio:
A wide aspect ratio is not necessarily a native property of film. Widescreen is potentially just as natural for video. To the viewer, this wider aspect ratio has become synonymous with the cinematic experience. Additionally, an anamorphic area is a more interesting space to compose in.

3) Contrasts with rich blacks:
Native properties of film.

4) Softer edges:
One of the most telltale attributes of video is its harsh edges and over saturated colors.

5) High Resolution / High Contrast Ratio:
These factors are the basis of the cinematic look. Until recently, video could not compare to film in these areas.